Nike Announces "Road to Utopia" Sweepstakes (2025)

It’s been three years since Travis Scott first alluded to Utopia – a project that fans would eventually recognize as the artist’s next album. Throughout this time, Scott has teased the project with singles such as 2020’s “FRANCHISE” tied to the release. In late 2021, his rollout was interrupted with the tragedy that occurred at his Astroworld festival. Just over a year later,Utopiaresurfaced as Scott’s forthcoming release with the rollout picking up in recent months with his mysterious briefcase.

Now, Scott has re-emerged with the announcement of his “UTOPIA LIVE AT THE PYRAMIDS,” event in Cairo, Egypt, which is set to be livestreamed worldwide on July 28. Accompanying this, a bevy of new merchandise has been released with the project featured in a total of five unique artworks that have not yet been revealed. Collaborating with Scott, Jordan Brand continues its partnership with the superstar by hosting a sweepstakes for 23 lucky fans who will win two airfare tickets, a two-night hotel stay and two event tickets for Scott’s launch at the end of the month.

For those interested in participating in Nike and Travis Scott’s “Road to Utopia” sweepstakes, the 23 spots are being given away via to eligible Nike accounts, namely United States residents who are 18 years of age or older, amongst additional conditions, via the event website. The sweepstakes end on July 11 at 11am EDT with winners traveling from July 26 to 29.

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In other exciting news from the music industry, Cam’ron has announced a new mixtape that is set to be his first solo project since 2019’s Purple Haze 2.